The Laundry List Blog

The Magic Ingredients Nov 16, 2021

It is important to have the right ingredients to produce the taste and experience you want when you are cooking. Likewise, there are a set of ingredients needed for you to be successful and gain market share in the dry cleaning business. And here they are:

 

  1. Define your ideal client. Choose...
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Are you a good tipper? Nov 09, 2021

 

The purpose of marketing is to create and build relationships with our clients, ultimately leading to more sales. We make more money. We keep our expenses in line so that we can keep more money. And the money we keep can be used to pay down debt, reinvest in the business, fund our...

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Whose story are you telling? Nov 05, 2021

We all love a good story. For generations, traditions and folklore have been passed down with stories. We are programmed to relate to stories that we like and find fascinating. In fact, marketing that incorporates relatable stories can help the recipient progress through the client's journey much...

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Creating Your Dream 100 Oct 26, 2021

The concept of the Dream 100 was initially introduced by Chet Holmes and later fully developed by Dana Derricks. Instead of going after your potential clients directly, like 99% of businesses or salespeople, you go after people with LISTS of your potential clients. I love this because you will...

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Exponential Sales Growth Oct 26, 2021

Most dry cleaning owners I meet with are shooting for linear sales growth year after year. Maybe it is 5%, 10%, or 15% growth in sales from the previous year. These same owners have heard of exponential sales growth, but achieving them remains somewhat of a mystery. Until now…..

To achieve...

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Skip The Line Oct 19, 2021

Disney has an amazing add-on service called Fast Pass. It will add about $20 to your ticket that costs about $100 for kids and $150 for adults. It allows you to schedule when you want to go on popular rides and skip the line at your time.

 

And there is another option above the Fast Pass...

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Dream 20 Neighborhoods Oct 05, 2021

The old saying, “if you try to be everything to everyone, you end up being nothing to anyone,” is definitely true. That’s how I operated the first five years I was in the business – I tried to be everything to everyone. But it just is not possible. What became clear to me...

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It’s no longer LOCATION…. LOCATION…. LOCATION Sep 28, 2021

For many years, the largest contributor to having successful top-line retail sales was having a great location. Your location needed to be at an intersection with high traffic counts, on the going home side of the street, be in a center with other businesses that attracted similar clients as your...

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What do your route drivers do on Wednesdays? Sep 21, 2021

Most dry cleaners run a route on Mon/Thurs and another on Tues/Fri. Not all. Some of you are still working with the on-demand concept for routes. Most offer these scheduled days. But what is the best use of your driver's time on a Wednesday?

 

As your clients wrap up summer and gear up for...

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The Best Way to Hire Sep 14, 2021

 

Hiring team members is a lot like Marketing. Instead of looking at the client journey, we look at the team member journey instead. As you become a better marketer, you will notice that you naturally do a better job of hiring. Mostly because you know that good results come from a focus...
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Retention Tactics – how to re-engage clients Sep 08, 2021

Through the help of our Point of Sale (POS) Computer System, we can see which clients have not been in recently. Hopefully, you can pull a report that shows their sales over the past 12 months, too, so you know who are your best clients on the list.

There are retention tactics that are more...

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The Art of Retention – CARE! Aug 31, 2021

When prospective clients come to Maverick Drycleaners, about half of them are looking for a “hail mary pass” into the end zone. They are bleeding out, struggling with cash flow, and need relief fast! When I talk to a dry cleaning owner in this situation, I have them take 3 action...

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Your Chosen Vehicle Aug 24, 2021

You have chosen to have your dry cleaning company be the primary vehicle that will assist you in living the life you desire. It serves you and your family. Or at least it should. Sometimes you might feel like you are serving your company, and that is backward.

What is important to realize is that...

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Do you need help? Aug 17, 2021

Entrepreneurs, by their nature, have strengths in ideation (they come up with great ideas) but are often not the best at taking action. Remember this – the universe rewards action. While most business owners get bogged down with analysis paralysis, the action taker can speed on past in the...

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Perfection is the Enemy Aug 10, 2021

There have been many times in my life where I would not move forward with a project if I did not think it was perfect. I used to have a bad habit of getting in my own way, creating objections that did not even exist. In marketing, this can really be detrimental to growing your company and testing...

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Be A Good Receiver of Money Aug 03, 2021

Last week, we talked about how your money beliefs/blocks from early in life could hold you back and limit your potential. I hope you took some time to dig deep and make sure you believe that you are worthy of financial success from all your hard work.

Money is constantly flowing. We have...

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Your Money Beliefs Jul 27, 2021

The perception and utility of money in each of our lives are crafted very early in our childhood. Have you explored your true beliefs about money? Is money good? Is money bad? What about being rich – is that good or bad? Does being rich imply excess where (as the rap song says) “More...

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Are buying decisions emotional? Jul 20, 2021

Our clients make a lot of buying decisions each and every day, just like we do. And most of them are emotional decisions. Unless they are base-level needs, the buying decision is confirmed when a client is emotionally invested in the service or product.

There’s a saying that goes….....

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Avoid The Comparison Game Jul 13, 2021

As entrepreneurs, we have the unique ability to define the game we are playing in business. In simplest terms, we first set a vision of where we want to be in the future….. let’s say three years from now. As each of us works hard to achieve success moving towards this vision, there...

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Create Blocks of Time Jul 06, 2021

As business owners, when we are in reactive mode, our survival instincts come out, and all we want to do is make it through the day. Get the work done. We spend our time working on removing the challenges that are in front of us. And unfortunately, when we are trying to knock down challenges, we...

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