The Laundry List

Your Top 20% May 17, 2022

Your top 20% of clients give you 80% of your sales. They trust you the most, and they want a relationship with you.


Your bottom 80% of clients only give you 20% of your sales. They are not as interested in having a relationship with you, and they see you as a transaction.


Build your business...

Continue Reading...
Do You Love Your Clients? May 10, 2022

 

Your success is dependent on your ability to solve problems that your target client cannot or will not solve on their own. And your growth is dependent on spreading the word about the problems you can solve and then coming up with new solutions to new problems.

 

For example, as dry...

Continue Reading...
Business That Works May 03, 2022

Do you have a Business That Works?
How about a Business That Works For You?
There’s a big difference between these two statements.

If you remember the old TV show, The Flintstones (I know this ages me a bit)..... you will remember that all of the cars had heavy concrete wheels and were...

Continue Reading...
Smells and Sounds Apr 19, 2022

 

One of our Maverick Mastermind Groups met last week here in Wichita, Kansas, and a subject that gained a lot of interest was standardizing the smells and sounds that a client experiences when walking into our retail stores. Probably because we know that there is a wide variety of...

Continue Reading...
The Power of Specialization Apr 12, 2022

One of the best ways to differentiate yourself from your competition is to become known as a specialist. Here are a few services that you could specialize in – wedding dress cleaning and/or preservation, alterations, wash and fold laundry, shirt laundry, bedding/comforters, high-end down...

Continue Reading...
What Would You Do Different? Apr 05, 2022

Twenty-four months ago..... the bottom dropped out.

9/11 was bad. 

The crash of 2008 was bad.

But none of those events remotely holds a candle to Covid-19 when it comes to what hurt revenue the most in our industry.

Most cleaners in the United States experienced sales drops of 70-80%.

 ...

Continue Reading...
Welcome Your Lost Clients Back Mar 29, 2022

One question I get a lot is, “I’m not doing any marketing right now. What is the very first thing I need to implement?”

Luckily, that’s a question with a very straightforward answer!

If you’re just getting started with marketing, and you want to start with something...

Continue Reading...
Spring Appreciation Event Mar 22, 2022

Do you send your spouse flowers “just because?”

Or whatever the equivalent is for a guy – maybe a foot rub?
Ha! I say that in case there is a remote chance my wife might read my post!

At In The Bag, we decided to shake things up a bit this Spring.
And make sure that we really show...

Continue Reading...
Focus.... what gets you from struggle to opportunity Mar 15, 2022

I sent out an email to all of the Mavericks on our email list this past week, and simply asked what they are struggling with right now. 

The number of responses I received was amazing, and I wanted to share those struggles with you here, in order of the most replies on each subject:

  1. Staff...
Continue Reading...
Power of Suggestion Mar 08, 2022

You can increase your revenue by having your Client Care Advisors recommend services to your existing clients. Many new clients will test you out by bringing a shirt or pair of pants in to be cleaned. I have even had someone intentionally cut off a button (he would later admit to this) to see if...

Continue Reading...
Ask Who, Not How Mar 01, 2022

For the last couple of weeks, my articles have been focused on achieving exponential results faster by avoiding perfectionism and getting in your own way. Many of us suffer from this common phenomenon. We never get started because we want a new project to be perfect with guaranteed results before...

Continue Reading...
How to Avoid Analysis Paralysis Feb 15, 2022

You have a great marketing idea. The only problem is that you’ve had it for a while. Does this sound familiar? As entrepreneurs, we are curious about ideas that can take us to the next level. I have a handwritten note on my desk that was written by a robot. The envelope and note have been...

Continue Reading...
1 2 3 4 5 6