The Laundry List Blog
Marketing has three key components:
- Market – define your ideal target client, also known as your avatar
- Message – what you tell your client so you can ethically persuade them to do business with you, or do more business with you
- Media – where you put your message so it will be...
On a drycleaning forum recently, someone asked if anyone could share marketing ideas that could provide a large return on investment. I believe the person making the post was completing an acquisition of another company, but the advice my friend gives below is valid for an acquisition and also...
You don’t create success. You attract it. To attract success, you must have a positive attitude.
Most of us are really good at visualizing the negative.
If you ask someone what they want in life, they will stumble around and might not have a very clear answer.
But ask someone what they...
This past week, I found myself being challenged on some social media posts I created. We recently installed some high output equipment from Macpi, and not everyone in the industry thought it was as great of an idea as I did.
I do enjoy being challenged, and I also enjoy defending my...
As your business grows, things can get more complicated, and you will be confronted with growth hurdles that can be difficult to get over. We have talked about these hurdles before. Why do you get stuck?
Simply put, “What got you here is not what will get you there.” Which means you...
There are three ways to increase your revenue:
1. Acquire New Clients
2. Get current clients to visit more often
3. Get current clients to spend more each time they visit
Very few drycleaners have predictable strategies to consistently attract and acquire right fit clients. They default to depending...
80% of people are in survival mode.
They are living paycheck to paycheck.
Once they have spent their paycheck, they are broke.
80% of businesses are in survival mode.
They are living payroll to payroll.
Once they have made payroll, the business is broke.
Broke people and broke companies make money to...
Ever since the mid-1980s, drycleaning and laundered shirt piece counts have declined. Sure, you can increase piece counts overall if you increase your market share by adding new clients. You also need to focus on being a specialist in at least one growing service.
I chose bedding and it has...
If there’s one thing every drycleaner could use, it is a consistent flow of new, ready-to-buy referral clients each day. However, like most things, it’s easier said than done.
Referrals are your second easiest client to sell to, only behind your current clients.
It is important to...
There are two keys I have noticed with almost every successful drycleaning owner.
First, they have a strong bias towards taking action. They honestly take an audit of where they are and make sure their thoughts and actions are in alignment with their ideal destination. Then they rigorously take...
There are two ways to get everything you want in life.
One is to take it. Someone else has it. You want it. You figure out how to take it from them. Like robbing a bank. Or a one-night stand.
The other way is to help others get what they want in life. In exchange for that value, they give you...
Products are generally paid for before they are used. For example, you buy toothpaste BEFORE you use it. You buy toilet paper BEFORE you use it. You buy gas BEFORE you use it in your car.
Services are generally paid for after the service is rendered. You pay a plumber AFTER he fixes the leak...
Do you want to make more money?
Have more freedom?
Make a greater impact?
The average person who has a regular job, or works in corporate America, has roughly 35-40 working years where they work hard, advance their career, get promotions, and save for retirement. Then they retire between ages 62...
Most drycleaning business owners exit their business WHEN they sell their business, or in many cases, AFTER they sell their business (typically in the case of an earn out agreement).
Here’s what usually happens:
#1 – the owner sells at an amount that is far less than optimal and has...
Why Most Marketing Fails
You are not in the drycleaning business. Rather, you are in the business of marketing your drycleaner.
This does not sit well with the 60% of our industry who does not believe they need to market their drycleaning businesses. But therein lies the opportunity. When the...
One of the best ways to acquire new clients is to give an irresistible offer to people when they move into a new home or condo in one of your target areas. They are new to the neighborhood, and in many cases, new to the city. They often don’t know where to go for services, and so they are...
In my previous article, I shared with you why I put so much energy into creating subscriptions for my businesses. Almost any business can create monthly recurring revenue (subscriptions, memberships, etc.) but for some reason, drycleaners have been late to the party.
One of the primary...
A few years back, when I started offering subscriptions to our clients (we call them Time Saver Plans), I had a blind spot. I didn’t realize it would be more challenging to periodically raise prices with the subscription plans than it is to raise per item prices.
We raise our regular prices...
The start of 2024 for many drycleaners proved to be sluggish at best. Not sure if I have a good answer why but many of my members reported a slow first quarter compared to the past couple of years.
If this was the case for you, and you are in a bit of a cash crunch, here are some ideas to...
For most drycleaners across the United States, the months of April / May / June are some of the highest revenue months of the year. I wanted to give you a few reminders as you enter this season so you can make sure to maximize both revenue and profits.
As you enter the change of seasons, you will...
