The Laundry List

The Money Pyramid Sep 20, 2022

I first learned about The Money Pyramid from one of my mentors, Dan Kennedy.

He proved that, on average, if you line up 100 people, clients, or companies, you will see the following segmentation:

1% are rich
4% are prosperous
15% are making a good living
60% are struggling financially (living...

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Are You Playing to Win? Sep 14, 2022

Are you playing to win, or are you playing not to lose?

Most people who have a scarcity mindset are playing not to lose. They are trying to hold on to what they have, they believe opportunities and resources are limited, and to grow, they have to take something away from someone who already has...

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Capturing Client Data Points Aug 30, 2022

You could have the very best marketing ideas.

The very best offers. The most exciting company news.

But if you don't have your clients' data points, you won't be able to communicate the offers and news to your clients.

I am a firm believer in delivering a similar message across many marketing...

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The Power to Prescribe Aug 23, 2022

Your doctor has the power to prescribe. If your doctor reviews your labs and sees that your cholesterol is high, then he/she will likely prescribe a statin like Crestor to reduce your cholesterol. You don’t question this. Your doctor is an expert. Your doctor is your trusted advisor.

Your...

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Your Commitment Level Aug 16, 2022

If you are finding success elusive, take a look at your commitment level.

Have you created a meaningful, motivating vision for your life?

Does your business properly fit into and support that vision?

If not, there is likely a disconnect between what you are committed to and what you want from...

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12 Profit Activators Jul 26, 2022

The most successful dry cleaning businesses deliver consistent cash flow to the owner with the least amount of assets. And this is done with the owner spending very little time in the business's daily operations.

To do this, the owner and leadership team of the company must understand how money...

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Get your message to the right people Jul 12, 2022

 

What’s Marketing?

Putting the right message in front of the right list.

 

Let’s unpack that because this one sentence can, and will, change your life.

Step #1: Determine the right list

There are two “right lists.”

The first is a list of your current clients,...

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10 Years From Now Jun 21, 2022

Ten years from now, most people will be a 10-years older version of who they are today.

These are most often the people who have settled into a mindset that allows them to stay within their comfort zones and limiting beliefs.

If you are stuck in this routine, you are likely waking up doing the...

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How to “get paid” Jun 14, 2022

There is no relationship between being good and getting paid.

 You could have the best attitude in the world or the worst attitude in the world and be broke either way.

 

It was only a short 22 years ago that I was a broke dry cleaning owner with an eviction notice on my duplex...

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Going Back To The Well Jun 07, 2022

Do you need more money?

The best people to get money from are people that have already given you money in the past.

 

Just like the very best place to get water is a well where there is already water. Keep going back to the same well, and keep pulling up water.

 

Or like oil wells. In...

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Capturing Client Data Points May 24, 2022

You could have the very best marketing ideas.

The very best offers. The most exciting company news.

But if you don't have your clients' data points, you will not be able to communicate the offers and information to your clients.

I am a firm believer in delivering a similar message across many...

Continue Reading...
Your Top 20% May 17, 2022

Your top 20% of clients give you 80% of your sales. They trust you the most, and they want a relationship with you.


Your bottom 80% of clients only give you 20% of your sales. They are not as interested in having a relationship with you, and they see you as a transaction.


Build your business...

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