The Laundry List
You could have the very best marketing ideas.
The very best offers. The most exciting company news.
But if you don't have your clients' data points, you will not be able to communicate the offers and information to your clients.
I am a firm believer in delivering a similar message across many...
You can impact those around you with the vocabulary you choose to use!
As Maverick Drycleaners, we choose to be different.
I will encourage you to use the following vocabulary. These words communicate relationships and trust.
Clients (not customers) - those who pay you money for...
Your top 20% of clients give you 80% of your sales. And they trust you the most. They want a relationship with you.
Your bottom 80% of clients only give you 20% of your sales. They are not as interested in having a relationship with you. They see you as a transaction.
Build your business around...
In theory, it sounds like a great idea to treat all of your clients equal. The problem is they are NOT equal. They are NOT the same.
If you segment your client list based on their spending, you will find that the top 5% of your clients give you 40% of your sales, the next 15% give you...