The Laundry List

Your Chosen Vehicle Aug 24, 2021

You have chosen to have your dry cleaning company be the primary vehicle that will assist you in living the life you desire. It serves you and your family. Or at least it should. Sometimes you might feel like you are serving your company, and that is backward.

What is important to realize is that...

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Do you need help? Aug 17, 2021

Entrepreneurs, by their nature, have strengths in ideation (they come up with great ideas) but are often not the best at taking action. Remember this – the universe rewards action. While most business owners get bogged down with analysis paralysis, the action taker can speed on past in the...

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Perfection is the Enemy Aug 10, 2021

There have been many times in my life where I would not move forward with a project if I did not think it was perfect. I used to have a bad habit of getting in my own way, creating objections that did not even exist. In marketing, this can really be detrimental to growing your company and testing...

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Be A Good Receiver of Money Aug 03, 2021

Last week, we talked about how your money beliefs/blocks from early in life could hold you back and limit your potential. I hope you took some time to dig deep and make sure you believe that you are worthy of financial success from all your hard work.

Money is constantly flowing. We have...

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Your Money Beliefs Jul 27, 2021

The perception and utility of money in each of our lives are crafted very early in our childhood. Have you explored your true beliefs about money? Is money good? Is money bad? What about being rich – is that good or bad? Does being rich imply excess where (as the rap song says) “More...

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Are buying decisions emotional? Jul 20, 2021

Our clients make a lot of buying decisions each and every day, just like we do. And most of them are emotional decisions. Unless they are base-level needs, the buying decision is confirmed when a client is emotionally invested in the service or product.

There’s a saying that goes….....

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Avoid The Comparison Game Jul 13, 2021

As entrepreneurs, we have the unique ability to define the game we are playing in business. In simplest terms, we first set a vision of where we want to be in the future….. let’s say three years from now. As each of us works hard to achieve success moving towards this vision, there...

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Create Blocks of Time Jul 06, 2021

As business owners, when we are in reactive mode, our survival instincts come out, and all we want to do is make it through the day. Get the work done. We spend our time working on removing the challenges that are in front of us. And unfortunately, when we are trying to knock down challenges, we...

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Who do you Want to be a Hero to? Jun 29, 2021

Marketing and sales are all about offering solutions to your target market's wants, needs, desires, and fears. You want to enter into the conversation they are already having in their own head. And enter that conversation with a solution that will in some way make their life better.

 

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Produce Results in Advance Jun 22, 2021

Ever since the internet has become our primary source for new information, our target clients have been overwhelmed with information. Our best clients (along with ourselves) have to be careful about what information we let in our heads. If we let too much in, we will constantly be on information...

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Time Perspective Jun 15, 2021

Your calendar is the quickest way to determine your level of success in running your business (or if it is running you). On the low end of the spectrum, if you don’t have a calendar where you make appointments and create blocks of time to solve challenges and seize opportunities, you are...

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Get Your Spikes to Spike Higher Jun 08, 2021

If you’ve been following along, you hopefully have been creating some “always running” marketing. These should be systemized and always going regardless of whether it is a slow season or busy season. Examples are:

  • New Mover Mailings
  • Onboarding New Clients
  • Ongoing Appreciation
  • ...
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