The Laundry List Blog

The perception and utility of money in each of our lives are crafted very early in our childhood. Have you explored your true beliefs about money? Is money good? Is money bad? What about being rich – is that good or bad? Does being rich imply excess where (as the rap song says) “More Money, More Pro...

Our clients make a lot of buying decisions each and every day, just like we do. And most of them are emotional decisions. Unless they are base-level needs, the buying decision is confirmed when a client is emotionally invested in the service or product.

There’s a saying that goes….. “people love to...

As entrepreneurs, we have the unique ability to define the game we are playing in business. In simplest terms, we first set a vision of where we want to be in the future….. let’s say three years from now. As each of us works hard to achieve success moving towards this vision, there are inevitably ma...

As business owners, when we are in reactive mode, our survival instincts come out, and all we want to do is make it through the day. Get the work done. We spend our time working on removing the challenges that are in front of us. And unfortunately, when we are trying to knock down challenges, we hav...

Marketing and sales are all about offering solutions to your target market's wants, needs, desires, and fears. You want to enter into the conversation they are already having in their own head. And enter that conversation with a solution that will in some way make their life better.

Imagine a wo...

Ever since the internet has become our primary source for new information, our target clients have been overwhelmed with information. Our best clients (along with ourselves) have to be careful about what information we let in our heads. If we let too much in, we will constantly be on information ove...

Your calendar is the quickest way to determine your level of success in running your business (or if it is running you). On the low end of the spectrum, if you don’t have a calendar where you make appointments and create blocks of time to solve challenges and seize opportunities, you are probably in...

If you’ve been following along, you hopefully have been creating some “always running” marketing. These should be systemized and always going regardless of whether it is a slow season or busy season. Examples are:

• New Mover Mailings
• Onboarding New Clients
• Ongoing Appreciation
• We Miss You campa...

Most of our clients in our top 20% have hectic schedules. They run around with legal pads or calendar pages full of checklist items. Heck, they might even put an item on their checklist that they have already done so that they can get the endorphin hit from completing a task. They are as busy, if no...

Last week, we discussed the importance of having a favorable Google star rating, reviews, and positioning on the first page for certain search words. After all, Google is how 90% of online searching is done, and you want to make sure target and current clients can find you on Google, and what they f...

You might remember the phone book. It used to be about ten times as thick as it is today and had three main sections. The first was residential phone numbers. The second was business phone numbers. And the final, and often a separate book altogether, was the yellow pages where businesses could pay t...

If given a chance to reflect on their life before they die, most people would think about the relationships they had with other people. Not their bank account. Not their home. Not their business. Their relationships. And their contributions and impact those they have a relationship with.

As dry cle...

If I asked you what your most valuable asset is, what would you say? Perhaps your production facility (if you own it), your equipment, or maybe your home? Actually, your most valuable asset is your list of trusted clients.  These clients have a relationship with you and your team and do not see you ...

There are three points in the client journey when you want to be prepared to offer an irresistible offer to your target client or existing client.

The first is when you are acquiring the client. You are asking them to take a risk by switching their routine and trying your service. By giving them...

If you begin tracking the number of homeowners who buy and sell in your market over a year, it will probably blow your mind how many people actually transition in and out of your trade area. About 13% of Americans move each year, and 24% of adults have moved in the past five years.

Whenever someone...

Clients that have never used your services before are nervous to try you out. Why? Humans are creatures of habit. We love routine. And a break in the routine can be scary because the outcome of trying something new is uncertain. You can calm this fear by offering a solid guarantee.

We use two guara...

Over the past couple of months, we have talked about the Pareto Principle (80/20 rule) and looked at Dan Kennedy’s Money Pyramid. From those important lessons, we can conclude that the top 20% of our clients give us 80% of our revenue and that only the top 20% of any market can afford to pay for our...

Marketing that focuses on the features of your products and services talks all about your company. The quality, the attention to detail, how clean you get items, how great your team is, your turnaround time, your pick-up and delivery division, your state-of-the-art production workshop, and your fanc...

Earlier this week, we talked about The Money Pyramid and how it applies to the target clients we intentionally go after.

Now, let’s look at it from a slightly different angle.

Where is your company on The Money Pyramid?

Where are you on The Money Pyramid?

Where do you want to be?

I have b...

I first learned about The Money Pyramid from one of my mentors, Dan Kennedy.

He proved that on average, if you line up 100 people, clients, or companies, that you will see the following segmentation:

1% are rich

4% are prosperous

15% are making a good living

60% are struggling financially (livi...