The Laundry List

What do your route drivers do on Wednesdays? Sep 21, 2021

Most dry cleaners run a route on Mon/Thurs and another on Tues/Fri. Not all. Some of you are still working with the on-demand concept for routes. Most offer these scheduled days. But what is the best use of your driver's time on a Wednesday?

 

As your clients wrap up summer and gear up for...

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The Best Way to Hire Sep 14, 2021

 

Hiring team members is a lot like Marketing. Instead of looking at the client journey, we look at the team member journey instead. As you become a better marketer, you will notice that you naturally do a better job of hiring. Mostly because you know that good results come from a focus...
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Retention Tactics – how to re-engage clients Sep 08, 2021

Through the help of our Point of Sale (POS) Computer System, we can see which clients have not been in recently. Hopefully, you can pull a report that shows their sales over the past 12 months, too, so you know who are your best clients on the list.

There are retention tactics that are more...

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The Art of Retention – CARE! Aug 31, 2021

When prospective clients come to Maverick Drycleaners, about half of them are looking for a “hail mary pass” into the end zone. They are bleeding out, struggling with cash flow, and need relief fast! When I talk to a dry cleaning owner in this situation, I have them take 3 action...

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Your Chosen Vehicle Aug 24, 2021

You have chosen to have your dry cleaning company be the primary vehicle that will assist you in living the life you desire. It serves you and your family. Or at least it should. Sometimes you might feel like you are serving your company, and that is backward.

What is important to realize is that...

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Do you need help? Aug 17, 2021

Entrepreneurs, by their nature, have strengths in ideation (they come up with great ideas) but are often not the best at taking action. Remember this – the universe rewards action. While most business owners get bogged down with analysis paralysis, the action taker can speed on past in the...

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Perfection is the Enemy Aug 10, 2021

There have been many times in my life where I would not move forward with a project if I did not think it was perfect. I used to have a bad habit of getting in my own way, creating objections that did not even exist. In marketing, this can really be detrimental to growing your company and testing...

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Be A Good Receiver of Money Aug 03, 2021

Last week, we talked about how your money beliefs/blocks from early in life could hold you back and limit your potential. I hope you took some time to dig deep and make sure you believe that you are worthy of financial success from all your hard work.

Money is constantly flowing. We have...

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Your Money Beliefs Jul 27, 2021

The perception and utility of money in each of our lives are crafted very early in our childhood. Have you explored your true beliefs about money? Is money good? Is money bad? What about being rich – is that good or bad? Does being rich imply excess where (as the rap song says) “More...

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Are buying decisions emotional? Jul 20, 2021

Our clients make a lot of buying decisions each and every day, just like we do. And most of them are emotional decisions. Unless they are base-level needs, the buying decision is confirmed when a client is emotionally invested in the service or product.

There’s a saying that goes….....

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Avoid The Comparison Game Jul 13, 2021

As entrepreneurs, we have the unique ability to define the game we are playing in business. In simplest terms, we first set a vision of where we want to be in the future….. let’s say three years from now. As each of us works hard to achieve success moving towards this vision, there...

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Create Blocks of Time Jul 06, 2021

As business owners, when we are in reactive mode, our survival instincts come out, and all we want to do is make it through the day. Get the work done. We spend our time working on removing the challenges that are in front of us. And unfortunately, when we are trying to knock down challenges, we...

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