The Laundry List
What’s Marketing?
Putting the right message in front of the right list.
Let’s unpack that because this one sentence can, and will, change your life.
Step #1: Determine the right list
There are two “right lists.”
The first is a list of your current clients,...
Ten years from now, most people will be a 10-years older version of who they are today.
These are most often the people who have settled into a mindset that allows them to stay within their comfort zones and limiting beliefs.
If you are stuck in this routine, you are likely waking up doing the...
There is no relationship between being good and getting paid.
You could have the best attitude in the world or the worst attitude in the world and be broke either way.
It was only a short 22 years ago that I was a broke dry cleaning owner with an eviction notice on my duplex...
Do you need more money?
The best people to get money from are people that have already given you money in the past.
Just like the very best place to get water is a well where there is already water. Keep going back to the same well, and keep pulling up water.
Or like oil wells. In...
You could have the very best marketing ideas.
The very best offers. The most exciting company news.
But if you don't have your clients' data points, you will not be able to communicate the offers and information to your clients.
I am a firm believer in delivering a similar message across many...
Your top 20% of clients give you 80% of your sales. They trust you the most, and they want a relationship with you.
Your bottom 80% of clients only give you 20% of your sales. They are not as interested in having a relationship with you, and they see you as a transaction.
Build your business...
Your success is dependent on your ability to solve problems that your target client cannot or will not solve on their own. And your growth is dependent on spreading the word about the problems you can solve and then coming up with new solutions to new problems.
For example, as dry...
Do you have a Business That Works?
How about a Business That Works For You?
There’s a big difference between these two statements.
If you remember the old TV show, The Flintstones (I know this ages me a bit)..... you will remember that all of the cars had heavy concrete wheels and were...
One of our Maverick Mastermind Groups met last week here in Wichita, Kansas, and a subject that gained a lot of interest was standardizing the smells and sounds that a client experiences when walking into our retail stores. Probably because we know that there is a wide variety of...
One of the best ways to differentiate yourself from your competition is to become known as a specialist. Here are a few services that you could specialize in – wedding dress cleaning and/or preservation, alterations, wash and fold laundry, shirt laundry, bedding/comforters, high-end down...
Twenty-four months ago..... the bottom dropped out.
9/11 was bad.
The crash of 2008 was bad.
But none of those events remotely holds a candle to Covid-19 when it comes to what hurt revenue the most in our industry.
Most cleaners in the United States experienced sales drops of 70-80%.
...
One question I get a lot is, “I’m not doing any marketing right now. What is the very first thing I need to implement?”
Luckily, that’s a question with a very straightforward answer!
If you’re just getting started with marketing, and you want to start with something...
