The Laundry List

The Magic Ingredients Nov 16, 2021

It is important to have the right ingredients to produce the taste and experience you want when you are cooking. Likewise, there are a set of ingredients needed for you to be successful and gain market share in the dry cleaning business. And here they are:

 

  1. Define your ideal client. Choose...
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Are you a good tipper? Nov 09, 2021

 

The purpose of marketing is to create and build relationships with our clients, ultimately leading to more sales. We make more money. We keep our expenses in line so that we can keep more money. And the money we keep can be used to pay down debt, reinvest in the business, fund our...

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Whose story are you telling? Nov 05, 2021

We all love a good story. For generations, traditions and folklore have been passed down with stories. We are programmed to relate to stories that we like and find fascinating. In fact, marketing that incorporates relatable stories can help the recipient progress through the client's journey much...

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Creating Your Dream 100 Oct 26, 2021

The concept of the Dream 100 was initially introduced by Chet Holmes and later fully developed by Dana Derricks. Instead of going after your potential clients directly, like 99% of businesses or salespeople, you go after people with LISTS of your potential clients. I love this because you will...

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Exponential Sales Growth Oct 26, 2021

Most dry cleaning owners I meet with are shooting for linear sales growth year after year. Maybe it is 5%, 10%, or 15% growth in sales from the previous year. These same owners have heard of exponential sales growth, but achieving them remains somewhat of a mystery. Until now…..

To achieve...

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Skip The Line Oct 19, 2021

Disney has an amazing add-on service called Fast Pass. It will add about $20 to your ticket that costs about $100 for kids and $150 for adults. It allows you to schedule when you want to go on popular rides and skip the line at your time.

 

And there is another option above the Fast Pass...

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Dream 20 Neighborhoods Oct 05, 2021

The old saying, “if you try to be everything to everyone, you end up being nothing to anyone,” is definitely true. That’s how I operated the first five years I was in the business – I tried to be everything to everyone. But it just is not possible. What became clear to me...

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It’s no longer LOCATION…. LOCATION…. LOCATION Sep 28, 2021

For many years, the largest contributor to having successful top-line retail sales was having a great location. Your location needed to be at an intersection with high traffic counts, on the going home side of the street, be in a center with other businesses that attracted similar clients as your...

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What do your route drivers do on Wednesdays? Sep 21, 2021

Most dry cleaners run a route on Mon/Thurs and another on Tues/Fri. Not all. Some of you are still working with the on-demand concept for routes. Most offer these scheduled days. But what is the best use of your driver's time on a Wednesday?

 

As your clients wrap up summer and gear up for...

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The Best Way to Hire Sep 14, 2021

 

Hiring team members is a lot like Marketing. Instead of looking at the client journey, we look at the team member journey instead. As you become a better marketer, you will notice that you naturally do a better job of hiring. Mostly because you know that good results come from a focus...
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Retention Tactics – how to re-engage clients Sep 08, 2021

Through the help of our Point of Sale (POS) Computer System, we can see which clients have not been in recently. Hopefully, you can pull a report that shows their sales over the past 12 months, too, so you know who are your best clients on the list.

There are retention tactics that are more...

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The Art of Retention – CARE! Aug 31, 2021

When prospective clients come to Maverick Drycleaners, about half of them are looking for a “hail mary pass” into the end zone. They are bleeding out, struggling with cash flow, and need relief fast! When I talk to a dry cleaning owner in this situation, I have them take 3 action...

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