The Laundry List

Did you know that 20% of your efforts equal 80% of your results?

And conversely, 80% of your efforts only equal 20% of your results?

Knowing this, you MUST understand what activities add up to the few things that can create dramatic results for you and your company.

You need to spend your time on...

Not everyone is cut out to be an entrepreneur. It takes drive, patience, leadership, optimism, and the ability to shift economic resources from an area of lower into a higher productivity and greater yield.

The only way to do this is to see yourself as a value creator. And to create more...

Most drycleaners are unclear about the purpose of their marketing. If you ask a bunch of drycleaners why they do marketing, you might get answers like this:

• “For better brand awareness”
• “To get our name out there”
• “To keep up with our competitors”
• ...

Over the past year, in this Monday marketing column, I have laid out the sequence of the Client Journey. We Attract, Acquire, Appreciate, and Ascend our clients. And we keep an ever-vigilant eye out to retain clients that have become out of pattern or lost. These 4 A’s, along with the...

At times, we make certain things out to be more difficult than they really are. This can create anxiety, fear, and even paralyze us from taking action. Let’s make a commitment to not do that with marketing.

To keep things simple, at a minimum you need just a few marketing systems if...

Last week, we talked about The Money Pyramid, and how it applies to the target clients we intentionally go after.

This week, let’s look at it from a little different angle.

Where is your company on The Money Pyramid?

Where are you on The Money Pyramid?

Where do you want to be?...

I first learned about The Money Pyramid from one of my mentors, Dan Kennedy.

He proved that, on average, if you line up 100 people, clients, or companies, you will see the following segmentation:

1% are rich
4% are prosperous
15% are making a good living
60% are struggling financially (living...

Are you playing to win, or are you playing not to lose?

Most people who have a scarcity mindset are playing not to lose. They are trying to hold on to what they have, they believe opportunities and resources are limited, and to grow, they have to take something away from someone who already has...

You could have the very best marketing ideas.

The very best offers. The most exciting company news.

But if you don't have your clients' data points, you won't be able to communicate the offers and news to your clients.

I am a firm believer in delivering a similar message across many marketing...

Your doctor has the power to prescribe. If your doctor reviews your labs and sees that your cholesterol is high, then he/she will likely prescribe a statin like Crestor to reduce your cholesterol. You don’t question this. Your doctor is an expert. Your doctor is your trusted advisor.

Your...

If you are finding success elusive, take a look at your commitment level.

Have you created a meaningful, motivating vision for your life?

Does your business properly fit into and support that vision?

If not, there is likely a disconnect between what you are committed to and what you want from...

The most successful dry cleaning businesses deliver consistent cash flow to the owner with the least amount of assets. And this is done with the owner spending very little time in the business's daily operations.

To do this, the owner and leadership team of the company must understand how money...