The Laundry List

Welcome Your Lost Clients Back Mar 29, 2022

One question I get a lot is, “I’m not doing any marketing right now. What is the very first thing I need to implement?”

Luckily, that’s a question with a very straightforward answer!

If you’re just getting started with marketing, and you want to start with something...

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Spring Appreciation Event Mar 22, 2022

Do you send your spouse flowers “just because?”

Or whatever the equivalent is for a guy – maybe a foot rub?
Ha! I say that in case there is a remote chance my wife might read my post!

At In The Bag, we decided to shake things up a bit this Spring.
And make sure that we really show...

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Focus.... what gets you from struggle to opportunity Mar 15, 2022

I sent out an email to all of the Mavericks on our email list this past week, and simply asked what they are struggling with right now. 

The number of responses I received was amazing, and I wanted to share those struggles with you here, in order of the most replies on each subject:

  1. Staff...
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Power of Suggestion Mar 08, 2022

You can increase your revenue by having your Client Care Advisors recommend services to your existing clients. Many new clients will test you out by bringing a shirt or pair of pants in to be cleaned. I have even had someone intentionally cut off a button (he would later admit to this) to see if...

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Ask Who, Not How Mar 01, 2022

For the last couple of weeks, my articles have been focused on achieving exponential results faster by avoiding perfectionism and getting in your own way. Many of us suffer from this common phenomenon. We never get started because we want a new project to be perfect with guaranteed results before...

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How to Avoid Analysis Paralysis Feb 15, 2022

You have a great marketing idea. The only problem is that you’ve had it for a while. Does this sound familiar? As entrepreneurs, we are curious about ideas that can take us to the next level. I have a handwritten note on my desk that was written by a robot. The envelope and note have been...

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Exponential Growth Feb 08, 2022

For the first half of my career as a dry cleaning owner, my focus was on growing my company 10-20% per year in top-line sales. That seemed pretty aggressive to me, and I hit that target most years. And I felt satisfied—strong, linear growth.

But then I stumbled across Jay Abraham’s...

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Sell them what they WANT Feb 01, 2022

A lot of business owners make a crucial mistake with their marketing. They use their marketing to try and sell their clients or prospects on what the owner thinks the clients need. And this strategy turns a lot of clients and prospects off.

Plain and simple, people buy what they want. Which is...

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Seasonal Marketing Jan 25, 2022

Our Maverick Drycleaners members almost always see a decrease in sales of 15-20% each January (from the months before), but we often don’t understand why exactly it happens.

I want to offer an idea of why this drop in sales happens so we can learn about it, and can plan for the drop, and...

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Client Onboarding Jan 18, 2022

The old saying “you can only make a first impression once” is definitely true. More importantly, is to realize that a first impression is not about you at all. The goal is all about helping your new client to feel appreciated and important. The best companies give an initial...

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How to Handle Claims to Keep Clients Jan 11, 2022

 

Marketing is the act of relationship building. And to build relationships with your clients, you must focus on their client journey. As we have discussed… you attract, acquire, appreciate, ascend, retain, and then ask for referrals from your clients. This is their journey as it...

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How To Be Client-Centric Dec 28, 2021

 When you make decisions about your business, who are you thinking of? Most business owners are looking out for themselves. And this is only natural. As we’ve discussed before, 80% of the businesses in any industry are barely making it. They split amongst themselves only 20% of a given...

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