What is Marketing?
The definition of “marketing” from the Oxford Languages is The activity or business of promoting and selling products or services, including market research and advertising.
Let me give you some additional ways to think of marketing:
Marketing is:
- What you say (the message)
- Who you say it to (the market)
- Where you say it (the media)
Marketing is applied psychology
Marketing is storytelling
Marketing is the quickest path to the sale
Marketing is selling in advance
Marketing is what you do to get someone on the phone or face-to-face with you properly positioned so by the time they are talking to you they are pre-interested, pre-motivated, pre-qualified, and pre-disposed to give you money in exchange for the value you are delivering
How important is marketing?
If you improve your marketing by five percent in your business, don’t you think that would improve every aspect of your life?
Have a great week!
Dave
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