The Game Has Changed

If you want to be in the top 5% of the industry, you have to see the “game of business” differently than the other 95%.
 
You have to be different.
 
Your team has to be different.
 
Your business has to be positioned in the marketplace differently than the other players. Much different.
 
You must see yourself as the PROMOTER of your services rather than the PROVIDER of your services.
 
To properly promote your services, you must know:
            1 – WHO your client is (and everything about them)
            2 – WHAT you can offer them (and what they want)
            3 – HOW you can offer it in a way that they buy, then keep buying
 
You need to understand the CLIENT JOURNEY.
 
That is what marketing is all about.

• Attract the right prospects
• Acquire them as paying clients
• Appreciate your clients
• Ascend them, getting them to use your services more often, and more of your services
• Retain your clients, and re-engage them as needed 

No bait and switch selling.
No trickery.
No aggressive tactics.
 
You need to CARE about your clients.
 
Show them you care by understanding their journey with your company.
 
If you are going to the Clean Show, there will be a lot of advanced equipment to look at, consultants that will lend you money, groups that will have you follow the herd, and educational sessions on hot topics like Artificial Intelligence.
 
All of that will add value to you and your company.
 
The talk I am giving Saturday morning, sponsored by DLI, is going to be different. It is going to focus on the Client Journey. It will put money in your pocket, rather than taking money out of your pocket.
 
In fact, your entire trip will be paid for by what you learn during my talk.
 
I guarantee you that.
 
But you have to be in the room!
 

If you’re coming to the Clean Show, mark your calendar:
Saturday 9 a.m. EST (the kickoff right before the show floor opens)
Room W308
The Client Journey by Dave Coyle

 
I have a very special gift for all who attend!
 
See you there!
Dave