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Overcoming Growth Hurdles

Nov 16, 2023

There are revenue hurdles we face as drycleaning business owners.
For some reason, the top-line revenue hurdles come in 1s, 3s and 5s.

  • $500,000
  • $1,000,000
  • $3,000,000
  • $5,000,000

Why do you get stuck at each of these levels?
For one of two reasons – 

  1. there is an obstacle in your way. You can’t grow past your current level unless you move the obstacle in front of you.
  2. you have not developed the capabilities needed to reach a higher level of revenue.

How can you bust through your current level of revenue?

  1. understand that you are likely the obstacle. Get out of managing daily operations and start working on your business!
  2. acquire a competitor to quickly get over the hurdle
  3. develop new capabilities. Especially direct response marketing strategies and tactics.

I wrote a letter you can send to all competitors in your area. Who knows... you’re interested in growing and one of your competitors is interested in exiting... it might be a win-win. The letter shows a lot of empathy and is not aggressive or manipulative in tone. I think you’ll like it.
I also wrote out the rules of Direct Response Marketing. Have you received a copy of them yet? If you would like the letter or the set of rules, so you can bust through your current level of revenue, please email your request to: [email protected]

Have a great weekend!


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