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What’s In It For Them?

Oct 25, 2022

Not everyone is cut out to be an entrepreneur. It takes drive, patience, leadership, optimism, and the ability to shift economic resources from an area of lower into a higher productivity and greater yield.


The only way to do this is to see yourself as a value creator. And to create more value, you must be a GIVER.


My friend, and mentor, Joe Polish, suggests we think about our prospects, clients, and team members and ask, “What’s In It For Them?”


Your vision and mission take on enormous clarity when you answer and act on this question.


Your marketing, your sales, your profits, and your growth will all be a reflection of how well you answer and act on this question.


This is much different than the question, “What’s In It For Me?” which positions you as a taker. Takers operate from a mindset of scarcity, where what anyone gets is taken from another person.


I want you to operate from an abundant mindset, where you think that there is enough for all of us, and by working together while helping others, we can improve all of our lives.


If you can help others (especially givers) get everything they want and truly make their lives better, you will absolutely get everything you want.


Give first. Always before you take. And make sure it is your best stuff.


Have a great week friends-


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