The Power of Follow Up

Prospects are not always ready to buy when you want them to buy.
 
A compelling, irresistible offer will help you get more prospects to change their behavior and become paying clients but many will still say no.
 
It is important to understand that “no” does not mean “never” but instead usually means “not know.”
 
Our prospects are busy. It might not be a top priority for them to switch cleaners right now. They might be interested in what you have to offer, but not ready to buy.
 
Follow-up is how you close the gap between interest and revenue. It’s your job to get connected and stay in the game. You can’t win the game if you walk off the field too early.
 
The “almost client” is the greatest leak in your profit bucket. These are non-buyers. They didn’t say no but they also didn’t say yes. They are also your greatest opportunity.
 
When someone shows interest by visiting your website, visiting a landing page, calling your business, commenting on a post, or claiming an offer... reach out to them and ask them what kept them from buying. Prospects will appreciate that you care enough to reach out to them.
 
Treat this feedback like gold, so you can adjust your messaging to handle these objections instead of assuming they are obstacles.
 
You can remove the objection by addressing it in your next campaign and that will make it more irresistible.
 
Follow-up also will build trust between you and your prospect and show you care. Handwritten notes and real conversations outperform shiny tech any day.
 
It will be very difficult to be the market leader without follow-up on your leads. If you want to be rich and madly successful, this is the type of thing you must do.
 
Follow-up and show you care. 
 
Follow-up until the “no” becomes a “yes” or until you are absolutely sure the lead is dead.
 
Have a great week!
Dave