The Laundry List

Who do you Want to be a Hero to? Jun 29, 2021

Marketing and sales are all about offering solutions to your target market's wants, needs, desires, and fears. You want to enter into the conversation they are already having in their own head. And enter that conversation with a solution that will in some way make their life better.

 

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Produce Results in Advance Jun 22, 2021

Ever since the internet has become our primary source for new information, our target clients have been overwhelmed with information. Our best clients (along with ourselves) have to be careful about what information we let in our heads. If we let too much in, we will constantly be on information...

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Time Perspective Jun 15, 2021

Your calendar is the quickest way to determine your level of success in running your business (or if it is running you). On the low end of the spectrum, if you don’t have a calendar where you make appointments and create blocks of time to solve challenges and seize opportunities, you are...

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Get Your Spikes to Spike Higher Jun 08, 2021

If you’ve been following along, you hopefully have been creating some “always running” marketing. These should be systemized and always going regardless of whether it is a slow season or busy season. Examples are:

  • New Mover Mailings
  • Onboarding New Clients
  • Ongoing Appreciation
  • ...
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The Power of Reminders Jun 03, 2021

Most of our clients in our top 20% have hectic schedules. They run around with legal pads or calendar pages full of checklist items. Heck, they might even put an item on their checklist that they have already done so that they can get the endorphin hit from completing a task. They are as busy, if...

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Fix Your Google Presence Jun 01, 2021

Last week, we discussed the importance of having a favorable Google star rating, reviews, and positioning on the first page for certain search words. After all, Google is how 90% of online searching is done, and you want to make sure target and current clients can find you on Google, and what...

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The New Phone Book May 27, 2021

You might remember the phone book. It used to be about ten times as thick as it is today and had three main sections. The first was residential phone numbers. The second was business phone numbers. And the final, and often a separate book altogether, was the yellow pages where businesses could...

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3 Keys to a Healthy Relationship May 25, 2021

If given a chance to reflect on their life before they die, most people would think about the relationships they had with other people. Not their bank account. Not their home. Not their business. Their relationships. And their contributions and impact those they have a relationship with.

As dry...

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Your Most Valuable Asset May 20, 2021

If I asked you what your most valuable asset is, what would you say? Perhaps your production facility (if you own it), your equipment, or maybe your home? Actually, your most valuable asset is your list of trusted clients.  These clients have a relationship with you and your team and do not...

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Irresistible Offers May 18, 2021

 

There are three points in the client journey when you want to be prepared to offer an irresistible offer to your target client or existing client.

The first is when you are acquiring the client. You are asking them to take a risk by switching their routine and trying your service. By...

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Acquiring New Movers May 13, 2021

If you begin tracking the number of homeowners who buy and sell in your market over a year, it will probably blow your mind how many people actually transition in and out of your trade area. About 13% of Americans move each year, and 24% of adults have moved in the past five years.

Whenever...

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Boost Acquisition with Guarantees May 11, 2021

Clients that have never used your services before are nervous to try you out. Why? Humans are creatures of habit. We love routine. And a break in the routine can be scary because the outcome of trying something new is uncertain. You can calm this fear by offering a solid guarantee.

We use two...

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