The owners who grow use summer differently
From The Playbook
Every summer, I see the same pattern play out across our industry.
School lets out, clients start traveling, and the counter gets a little quieter. Piece counts soften, but payroll, rent, utilities, and all the other expenses keep moving right along.
Most owners respond by putting their heads down and waiting for fall.
They tell themselves they will revisit their pricing, tighten up operations, or finally build a consistent marketing plan when they have more time. But when fall arrives, business picks back up, the daily fires return, and those important projects get pushed aside again.
That is how another year goes by without much changing.
I understand why it happens. When revenue slows down, your instinct is to focus on getting through it. But after more than 25 years in this business, I have learned that the slow season can be one of the most valuable stretches of the year.
It gives you something you rarely have when business is moving at full speed: room to think.
This is your opportunity to step back and look at the business with fresh eyes. Are your prices where they should be? Are unnecessary expenses quietly eating into your margins? Is your marketing consistently bringing in the right clients? Are there systems your team needs before the busy season returns?
These are not questions most owners have time to answer when the plant is packed and everyone needs something from them.
The owners who keep growing use summer differently. They do not simply wait for business to return. They use the quieter weeks to make decisions, build systems, and implement the changes they have been postponing.
They raise the price that should have been raised months ago.
They look closely at the expenses they have stopped questioning.
They build the marketing campaign before they desperately need more work.
They strengthen the operation so the next busy season runs more smoothly than the last one.
The slow season is not the problem.
The real problem is reaching fall with the same pricing, the same leaks, the same marketing, and the same frustrations you had when summer began.
Business will pick back up. It always does.
The question is whether you will simply be busier again or whether you will be running a stronger, more profitable business when it happens.
Make Your Move
Set aside one uninterrupted hour this week and ask yourself:
What are the three changes that would make the biggest difference in my business before the busy season returns?
Do not create a long list that becomes overwhelming. Choose three, identify the first action required for each one, and put those actions on your calendar.
Strategy matters, but only when it leads to implementation.
Your Next Step
If this newsletter has you thinking, "It's time to stop spinning my wheels and start moving my business forward," I'd love to invite you to take the next step.
Schedule a conversation with us.
We'll talk about where you are today, what you're working toward, and whether Mavericks is the right fit for you and your business.
Every business is different, and the program isn't designed for everyone. That's why we start with a conversation to learn more about your goals, answer your questions, and determine if we're the right team to help you get where you want to go.
If we believe we can help, we'll show you what the next step looks like. If not, we'll tell you that too.
👉 Schedule your 1-1 time here
Growth doesn't happen by accident. It starts by deciding what you want your next chapter to look like.
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