Patio Cushion Cleaning

I wanted to share with you a message I sent to my Leadership Team today. Since I work from home, I count on Slack for communication with my team, and this is what I asked them to do this week:

Team,
Can you please look up historical information so we can reach out to Patio Cushion prospects-
See how we can run a report for anyone that had a Patio Cushion item cleaned in the last three years...Look at last year’s patio cushion pickup and delivery spreadsheet and go back to fall of 2024 to see who responded YES in the inbox of textedly.com to patio cushion reach outs.
For this combined list, start calling and texting these clients to setup pickup appointments. Even if they aren’t ready, let’s go ahead and get them scheduled for November or first couple weeks of December.
While you are reaching out, you might want to ask if they have area / oriental / outdoor rugs and window treatments that need cleaned going into the holiday season too. Let’s also reach out to everyone that is a WDF, Professional, Prestige, or Concierge level subscriber.
The reason we want to do this during the last week of October is that our batch Text Marketing is expensive - about $600 each time we send out a text to our 32k opted in subscribers. So if we can reach out based on past or predictive behavior as the seasons change, we should get a lot of services booked (patio cushion, rugs, and window treatments).
We will likely do two more texts for patio cushions (mid-November and beginning of December / last call), but I want those texts to more be the “cherry on top” if that makes sense.
Let’s all work together on this please!
Thanks,
Dave
 
Hopefully there are a few golden nuggets you can take from this note to my Leadership Team. If you want to implement Patio Cushion cleaning, check out this limited time offer we have specially priced for DLI members:
 
https://offers.maverickdrycleaners.com/patio-cushion-playbook
 
Have a great week!
-Dave