Capturing Client Data PointsAug 30, 2022
You could have the very best marketing ideas.
The very best offers. The most exciting company news.
But if you don't have your clients' data points, you won't be able to communicate the offers and news to your clients.
I am a firm believer in delivering a similar message across many marketing channels.
After all, most of your clients will not see every message you send!
You have to meet your client where they communicate…
And enter a conversation they are already having in their head.
You want to provide a solution to a problem they are having.
Some prefer email. Some prefer text. Some prefer a phone call. And some people prefer social media.
We have developed an effective process for capturing over 95% of all clients' data points.
Here's how it works:
A new client comes in
We give them a gift box filled with cool information, a theatre-sized box of candy, and a letter from me (the owner)
Only after receiving the gift do we ask them to fill out a simple form with their data points and preferences.
We also send them with a personalized VIP bag and a special deal if they bring more clothes when they pick up their first order.
This process means the new client leaves feeling very important and appreciated.
They may have been nervous about trying a new company, but they left knowing they made the right decision!
At the same time, we also have all the data we need to send them more gifts, deals, offers, and news.
That is the way to start a long-lasting, profitable relationship!
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