5 Marketing Strategies Every Drycleaning Business Owner Needs to Know

If you ask most drycleaning business owners what their marketing strategy is, you'll get one of two answers:

• The first is a list of things they're doing - social media posts, maybe a postcard mailer from five years ago.
• The second is silence. A shrug. "We mostly get by on referrals or word of mouth.  "

Neither of those is a marketing strategy.

In an industry where 55% of operators don't believe they need to market at all, the owners who figure this out have an almost unfair advantage.

There are five marketing strategies that separate the drycleaning businesses growing year-over-year from the ones silently losing ground.
These strategies come from more than 25 years of operating drycleaning and laundry locations and more than $200 million in top-line sales. They're not theories. They're what actually works right now.

The bottom line is this:
Marketing doesn't have to be complicated.
At a minimum, you need three things working:

• A system to attract and acquire right-fit new clients.
• A system to ascend and retain your best existing clients.
• The ability to measure whether any of it is working.

Most operators never build all three. The ones who do end up in the top 5% of the industry, not because they're smarter or better resourced, but because they treated marketing like the business function it actually is.

You are not just in the drycleaning business.

You are in the business of marketing your dry cleaner.

The sooner that lands, the faster everything changes.

On July 15th at 12:00 PM CST / 1:00 PM EST, I will be teaching these five strategies live in a free webinar hosted by DLI.

You do not need to be a Maverick member to attend. All DLI members are invited.

There is no cost to join this DLI webinar. Register here for free

Hope to see you there,

Dave