The Best Referral System for Drycleaners

Most drycleaners try to ask for referrals.
That’s why they don’t get many.
People don’t refer drycleaners.

They refer specific solutions to their problems.
And comforter cleaning is one of the most referable services you have.

No one talks about shirts.
They talk about:

• Big, bulky comforters
• Items they can’t wash at home
• Seasonal chores they hate

That’s why comforter cleaning spreads naturally—if you let it.
Position it as a specialty:
“This is what people usually find us for.”
Then you use the moment of relief:
When a customer sees their comforter clean, fresh, and ready to use.

That’s when referrals happen.
Not because you asked—
but because you gave them a story to repeat:
“They’re the place I use for comforter cleaning.”
Don’t offer referral discounts.
Don’t run gimmicky programs.
Don’t ask at the counter.
Those cheapen the story.

If you want more referrals, stop trying to get them.
Pick one service worth talking about.
Do it exceptionally well and let comforter cleaning do the marketing for you.
One service.
One story.
A referral system that actually works.

Have a great week friend!
Dave