Reward Clients Who Complain

Don’t look at complaints as problems.

Look at complaints as opportunities.

Opportunities to improve your business and an opportunity to WOW your client.

It’s important to understand that the client who complains cares enough to complain.

If they didn’t care, they would just move on to one of your competitors.

When you take care of a complaint and WOW your client, you make a client for life.

Your client who complains wants to feel important. They want to feel heard.

Your biggest reward is to take care of the complaint quickly and easily.

You can also reward them with a small gift, going above and beyond what they expected.

This extra touch will make them feel very important.

A friend of mine owned a men’s store and whenever he fielded a complaint, he would give the client a choice of a silk tie.

The silk ties did not cost much at all to the owner, but they made a huge impact on upset clients.

You could give away a logo lint roller, a certificate for a FREE comforter cleaning, or something else to show how important these clients are to you.

Your client experience can be one of the greatest differentiators in the marketplace and your clients will love you even more than they already do!

Take full responsibility for the complaint, even if you know it wasn’t your fault.

Going above and beyond creates a culture your clients will talk about.

Have a great week friend!

-Dave